Russell
Palmer

Current Company:

Endeavor / 160over90

Title:

Account Manager

Education (SMU specific):

Sport Managment, Advertising. Class of 2016

Career Background:

Marketing strategist who is passionate about building impactful partnerships that improve consumer experience and drive brand results. 8+ years experience working at leading global sports marketing firms managing sponsorship assets, upselling new opportunities, and working with third-parties on program activations. Properties include Visa, Intel, Nissan, International Olympic Committee, FIFA, Rakuten, and the NBA.

What am I doing – describe your current role and objectives:

I currently manage Visa's Global Sport Sponsorships which include the Olympic Games and FIFA Men's and Women's World Cup. In this role, I manage a team of 5 people and help consult Visa on how to best activate their partnership. I was lucky enough to travel to the Paris 2024 for the Olympics and spent 5 weeks on-site managing client programming

Connections trying to make:

I would love to get to know any fellow Mustangs that live in the San Francisco Bay Area, as well as any others that work in the Sports and/or Brand Marketing industry