With over a decade of progressive leadership in marketing, I’ve built a career that bridges corporate, academic, and entrepreneurial sectors. As the Executive Director of Marketing at the SMU Cox School of Business since 2022, I've led strategic initiatives to elevate the institution's brand, shaping its identity through innovative creative and messaging executions, data-driven insights, and collaborative digital strategies. My leadership at SMU Cox is underscored by my ability to navigate complex brand-building efforts, previously honed during my time as Associate Marketing Director, where I developed key partnerships, executed multimedia campaigns, and delivered measurable results. Prior to my tenure at SMU, I sharpened my research & insights, brand strategy, customer experience expertise at Southwest Airlines. At Opes One Advisors, I directed comprehensive rebranding efforts, managing internal transitions and spearheading corporate communication strategies that improved operational effectiveness across multiple locations. Diverse experience—from revamping Fortune 500 company brand identities to guiding teams through periods of growth and change within a firm smaller than 50— has reinforced my dedication to strategic marketing, customer engagement, and leadership in a rapidly evolving business landscape.