AI, Applied.
Working Session

A 90-minute hands-on session for leaders who want to use AI well and adopt it across their businesses. No slides — bring a laptop and a real problem you’re facing.

What we’ll cover

• The right mental model — what these tools are genuinely good at, and where they fail
• What’s safe to use — what you can and can’t put into AI tools, which tools to use, and how to protect client and company data
• Best practices with Claude — the practical habits that separate good results from junk, so you get quality output from day one
• Spotting high-value use cases — a simple framework for finding the best places to use AI in your business, run live on the problems you bring

What you’ll walk out with

• A clear sense of how to use AI well, safely, and confidently
• A specific list of high-value AI opportunities for your own business
• Clarity on what it takes to adopt AI across your organization

To keep the learning environment sharp and hands-on, this session is capped at 12 seats.

Details
Date: Thursday, July 16
Time: 9:00–10:00 AM
Venue: Kiln Coworking Space, 9850 N Central Expy #230, Dallas, TX
Price: $250 per seat

Your instructor

Jude Lugo is the founder of Commerce Navigator, where he helps business leaders cut through the AI hype and adopt these tools with clarity, safety, and practical judgment. His clients range from professional service firms to operators with household names.

At SMU, Jude served as Student Trustee, sat on the Presidential Search Committee that selected Dr. Jay Hartzell, and represented SMU Cox as one of the nation’s 100 Best & Brightest Undergraduate Business Majors. He received the “M” Award, the university’s highest honor.