Founder & CEO, Avenue 8 Cocktails

This week, we are proud to feature Tiffany Waters Jones, the visionary behind Avenue 8 Cocktails. A Dallas-based entrepreneur and SMU Cox School of Business MBA graduate, Tiffany leverages her extensive background in design and brand building to bring a consumer-first, refined perspective to the spirits industry.

About Avenue 8

Avenue 8 is a female-founded, super-premium beverage brand that produces luxury, spirits-based ready-to-drink cocktails. Crafted with organic ingredients and a commitment to clean-label transparency, the brand has quickly ascended to national acclaim. In 2025, Avenue 8 was named Best New RTD at the San Francisco World Spirits Competition, earning multiple Double Gold and Gold awards for its innovation and quality.

Redefining the Experience

Avenue 8 sets itself apart from standard canned drinks by focusing on absolute purity and a sophisticated profile. Every cocktail is developed using high-end spirits and genuine ingredients, ensuring the product remains completely free of artificial sweeteners, preservatives, or added colors.

Built for the modern individual who appreciates understated elegance, the brand serves as a bridge between meticulous craftsmanship and personal empowerment. Tiffany’s vision extends beyond the beverage itself to the cultivation of a true community. The philosophy here is that a superior cocktail serves as a foundation for genuine human connection—sparking deeper conversations and creating the memorable experiences that characterize a refined lifestyle.