Over the past 20 years, I’ve built a career at the intersection of strategy, storytelling, and results—translating complex business objectives into insight-driven marketing strategies that drive measurable growth. From scaling a bootstrapped startup into a globally recognized $25M brand to leading multi-million-dollar fundraising campaigns in higher education, my work has consistently turned insight into momentum. My experience spans startups, nonprofit consulting, and higher education—shaping go-to-market strategies, launching new initiatives, and revitalizing brand narratives. I founded Little Castle Furniture in my garage and scaled it into a multinational brand through product innovation, strategic partnerships, and integrated marketing. Most recently, I led SMU Giving Day, an omni-channel campaign that generated $5.2M in a single day—marking a 52% increase in donor revenue year over year. A proven leader in digital marketing, segmentation, and performance optimization, I deploy tools like Power BI, SQL, CRM automation, and AI-driven strategies to accelerate results. My experience includes leading cross-functional teams across product, creative, and stakeholder engagement, ensuring every initiative aligns with strategic goals and delivers measurable impact. From enterprise-wide communications to C-suite- messaging, I apply clarity, curiosity, and analytical rigor to deliver outcomes that move the business forward. My most recent role in higher education was a purposeful chapter. It allowed me to sharpen my expertise in segmentation and engagement strategy while leveraging an educational benefit that supported both my Executive MBA at SMU Cox (to be conferred August 16th) and my son’s undergraduate degree. Working within SMU’s Department of External Affairs gave me a front-row seat to emerging trends in marketing, technology, and data-driven strategy—refining my skills while driving institutional growth. Now, I’m excited to return to a fast-paced, innovation-driven environment where I can apply this expanded toolkit to lead strategic marketing initiatives that move business forward.