Caroline
Shirley

Current Company:

Vogue Voyage

Title:

Founder

Education (SMU specific):

Temerlin Advertising Institute

Career Background:

I started my career in tech, spending time on support and finance teams before transitioning into product management, where I focused on strategy, problem-solving, and building great products. Before that, I was a musician in Sydney, pursuing creativity in a different form. Now, I’ve combined my love for travel and entrepreneurship by founding my own luxury travel consultancy, where I design high-end, personalized experiences for clients around the world.

What am I doing – describe your current role and objectives:

I operate a high-end luxury travel concierge service catering to high-net-worth individuals who spend at least $100,000 annually on travel. I often partner with wealth management firms and family offices to offer lifestyle services to their clients. Vogue Voyage offers a unique business model centered on transparency and client-first service. We charge an annual membership retainer, and any commissions earned are credited toward the following year’s fee. This ensures our recommendations are solely based on what’s best for the client—not influenced by commissions. My main objectives are to maintain exclusivity and high-touch relationships - managing a limited client base to ensure personalized attention, discretion, and an elite level of service. And establishing my position as a trusted luxury advisor - building a reputation as a go-to expert for affluent travelers seeking rare, personalized, and VIP travel experiences.

Connections trying to make:

I would love to connect with family offices, wealth managers, and luxury realtors; those serving high- and ultra-high-net-worth individuals. I would also enjoy meeting experienced travelers looking to expand their international experiences.