Cori
Moran

Current Company:

SPM Communications

Title:

Director

Education (SMU specific):

BA, Corporate Communications and Public Affairs '12

Career Background:

I have more than a decade of public relations agency experience starting my career in luxury brands in NYC, then moving back to Dallas working at The Richards Group (now TRG). In my time at The Richards Group, I worked across industries and paid, owned and earned communications campaigns, spending most of my time working on behalf of The Salvation Army. I left The Richards Group in 2021 and joined SPM Communications, a female-founded, Dallas-based PR agency.

What am I doing – describe your current role and objectives:

As a Director at SPM Communications, I lead communication strategies for clients across restaurant, retail, CPG and franchised brands, helping elevate brand awareness via earned media. I also lead our agency's influencer group, AI taskforce and sit on our new business team. A few of my current objectives include growing new and current business and ensuring that we're providing innovative, ethical approaches to communications and achieving results that move the needle for our clients.

Connections trying to make:

- Connect with other agencies and professionals in the marketing space, in order to provide additional resources for current clients - Connect with potential new clients across the restaurant, retail, CPG and better-for-you space - Grow my involvement with the SMU business community as a whole