Eric
Smuda

Current Company:

Likewize

Title:

Chief Experience Officer

Education (SMU specific):

BBA - '92; MBA - '94

Career Background:

I have built a distinguished career based on the belief that taking care of customers to drive organic growth is the most reliable way to help companies succeed. In my various roles, I have focused on translating the voice of the customer into operational improvements, new product and service introductions, and transformational customer experiences that have led to market share, revenue and profitability growth. The list of companies I have worked for as a CX leader or consultant represents some of the most well-known brands in the world: Hertz, Avis Budget, Hewlett Packard, Walgreens, Duke Energy, Humana, Mattress Firm, and TopGolf, among others.

What am I doing – describe your current role and objectives:

I currently lead the global customer experience function and North American customer success function for Likewize. We are a $500M+ device protection and repair company based in Southlake.

Connections trying to make:

Moved back to Dallas in December 2023 after nearly 30 years away and am trying to re-engage with the SMU community and rebuild a local network